How it works: Similar to link wrapping, attachments can be wrapped in a special way to log their download. Some advanced tracking systems can even monitor the downloading of email attachments. When the recipient clicks the link, the server records the event and then redirects the user to the intended resource. How it works: The link provided does not lead directly to the resource, but to a tracking server. Link wrappingĪnother common tracking method is link wrapping or modifying links in the email. This mechanism is used to track email opens. Once the pixel is requested from the server, an event log and associated user data is recorded. How it works: when the email is opened, the recipient's email client or browser attempts to load all images in the message, including the pixel. This method involves embedding an invisible image (typically 1x1 pixel) into the body of the email. How does email tracking work? Pixel tracking (web beacons)Īt the core of most email tracking systems lies pixel tracking. Tracking can show when emails were opened, what browser and device were used, whether recipients clicked any links, and even their approximate location at that time. That’s why it's so important for users to understand the answers to these questions: "What is email tracking?", "What is an email tracker?", and "How can I protect myself from unwanted tracking?" What is email tracking?Įmail tracking is a way of gathering information on how recipients interact with emails. And where there's marketing, there are tracking tools and methods to improve its effectiveness. For example, it’s now possible to include media files and format emails using HTML.Īll of this makes it an attractive and effective marketing channel. What’s more, email has evolved significantly. Over the years, there have been numerous attempts to reinvent or replace it with other communication methods (such as instant messaging, social networks, and web communication platforms).īut it's still with us and hasn't lost ground: over 90% of Internet users use email. Get a free temporary email address and keep your inbox clean.Įmail is a technology that emerged in the early 1970s alongside the ARPANET, the forerunner of today's Internet. □ Try AdGuard Temp Mail, a disposable email service.
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